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Vision, Mission and Values

Vision

To be the ideal choice and a model of excellence in quality and service in the global cement industry.

Mission

Achieving “A Real Partnership” by providing high quality cement products, within world-class standards and distinguished services in the Hashemite Kingdom of Jordan and the Region.

Values

Health & Safety
Strongly committed to a safe and healthy working environment, by implementing the highest standards and specifications of local and international occupational health and safety management systems, adhering to a slogan of “Never Compromise Safety“.
Environment
Strongly committed to environmental protection and the application of the slogan “Green field Plant” in accordance with the highest standards, specifications, the regulations of cleaner product and local environmental management and to provide the finest for the society and the region.
Quality
Strongly committed to the highest level of continuous quality in our products and services, through implementing the highest quality control procedures within the company framework.
Human capital and teamwork spirit
Strongly committed to develop and invest in human capital whilst enhancing teamwork through the consolidation of goals, knowledge promotion and operational cooperation.
Entrepreneurship, Creativity & Excellence
Strongly committed to promote entrepreneurial culture, innovation and excellence in our business and customer service.
Integrity & Transparency
Strongly committed in all our businesses with the values ​​of honesty, consistency, transparency, integrity and positive communication.